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'Convenient' Convenience Labeling at RaceTrac

Our friends at Epson have written up an awesome case study on our work with RaceTrac, the 18th largest privately held company in the U.S. It outlines the challenges faced by RaceTrac with shelf tagging, and the solution designed and developed to lower the costs of tag and labeling costs.

Using the Epson ColorWorks C6500Au, we were able to create a printing solution. Along with Loftware label software, RaceTrac can bring shelf tag and product labeling operations in-house with on-demand color label printing. The solution delivers a simple and seamless shopping experience for customers. This eliminates 50% of total shelf tag and product labeling costs and allows RaceTrac to no longer depend on third parties to print tags correctly.

Click here to read the full case study made by Epson!

Click here view it on Epson’s website!

Click here to read the press release made by Epson!

About Integrated Productivity Systems LLC (IPSi):  IPSi specializes in optimizing mission-critical business processes around enterprise label printing and barcoding data collection in manufacturing and distribution companies.  Our areas of expertise include fixing inefficient workflows in product and shipping label generation, mobile barcode data collection, inventory and warehouse management,  automated label application, and automated bagging and labeling of finished goods.  By helping companies streamline and re-engineer mission-critical workflows, our customers are able to reduce costs, eliminate errors, and sustain flexible and scalable operations.  We are passionate about helping our customers leverage technology to develop simple, cost-effective systems that ensure their operations run efficiently all day, every day. IPSi’s Website


About Loftware: Loftware offers options for both large and small businesses.  Their designer is optimized for one or few users, while their full label management system offers unique tools that excel at keeping track of label printing on a large scale.  Their new cloud-based software is capable of managing to print across multiple locations, allowing larger businesses to take full control of the process.  Loftware’s Website 


About Epson ColorWorks: Epson’s line of ColorWorks inkjet color label printers has transformed the way business print across countless industries including food & beverage, pharmaceutical, and retail.  Their wide range of price points and capabilities create the flexibility and accessibility that helps them find their homes in business of all sizes.  Epson ColorWorks Website

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